Flexible marketing
talent

My experience spans various B2B industries, where I have worked for and collaborated with renowned agencies and iconic brands such as AKQA, PepsiCo, Apple, Google, ING Australia, Enware Australia, Breville, AmCham, Queensland Government, ACS, EY, Rabobank, Heineken, Hilton, and Sydney Opera House.

Fractional CMO role & responsibilities:

🌟 Develop Marketing Strategy: Create/implement tailored marketing strategies aligned with the business goals.
🌟 Lead Marketing Team: Guide and manage the marketing team to align with strategic objectives.
🌟 Brand Management: Oversee brand positioning and messaging to ensure consistency and market relevance.
🌟 Budget Allocation: Manage marketing budget, prioritising spending to maximise ROI.
🌟 Market Analysis: Conduct market research to identify trends, opportunities, and competitive positioning.
🌟 Growth Focus: Drive customer acquisition, retention, and revenue growth through targeted campaigns.
🌟 Interim Leadership: Provide experienced marketing leadership without the full-time commitment.
🌟 Data-Driven Decisions: Utilise analytics and KPIs to measure success and adjust strategies as needed.
🌟 Mentorship: Coach and develop the in-house marketing team to enhance their capabilities.
🌟 Scalable Solutions: Offer flexible and scalable marketing solutions tailored to the needs of the organisation.

I service a maximum of 2 clients at any given time, offering digital marketing & sales support:

💡 Part-Time Leadership on Retainer or for Special Projects: During my time as Head of Digital Marketing & Sales at Lash Creative, I created and fostered a new approach to business development, focusing on a balanced mix of inbound and outbound marketing strategies aligned with both short-term sales goals and long-term objectives. My role extended beyond traditional marketing to include coaching and developing a motivated, high-performing team.

💲 Senior-Level Strategy and Execution at Reduced Costs: I spearheaded a comprehensive digital transformation project at the Lincoln Institute that enhanced their online presence, resulting in a 40% increase in lead generation while minimising marketing spend.

🤝 Lower-Risk Engagement Compared to Full-Time Employment or Full-Service Agencies: Currently, I’m serving as a fractional CMO for a Sydney tech start-up getting ready to scale-up. Core responsibilities are driving digital marketing strategies and boosting sales & partnerships.

Engaging a fractional CMO provides agile, senior-level strategy at a lower cost, delivering high impact with low risk and significant savings.

Spanning 30 years, my commercial experience includes strategic, entrepreneurial, and leadership roles in commercial, retail, government, and arts sectors. Creating and driving new businesses across Australia and South East Asia, I approach problems and opportunities with a keen eye for pathways to new markets. I have a generative and authentic approach to leadership, lifting people and supporting them to be exceptional.

With more than 25 years of global and Asia Pacific-wide experience in marketing, sales, communications, and customer experience, my professional passion is helping organisations optimise how they engage with customers and key stakeholders through every stage of the customer journey.

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Having worked for leading global companies such as SAP, IBM, Unisys, Squiz, QBE Insurance, and Ogilvy PR, I’ve had the opportunity to drive large-scale demand generation and thought leadership programs, Go-To-Market development, product launches, stakeholder engagement initiatives, and CX improvement programs.

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At Jumpstart Collective, I use my skills to help business owners and marketing professionals develop end-to-end Voice of Customer programs, build and manage Customer/Partner Advisory Boards and User Communities, and create compelling responses to major tenders.

Robert is a technology leader with a diverse background in multiple sectors, including telecoms, critical infrastructure, datacentre, IoT, electronic materials, chemicals, and coatings. He is a thought leader in the field of core-to-edge datacentres, linking the influence of customer experience (CX) with technology.

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Robert has core competences in complex problem resolution, new market identification and penetration, strategic planning and implementation, major restructure and footprint alignment. He has strong people management skills with an ability to train and educate staff in stressful change situations. Where appropriate, he has used TQM and 6 Sigma to support change initiatives and implemented full Oracle, SAP, and CA ERP business systems, replacing legacy accounting or financial processes.

Erin Searle is a leadership and management consultant focused on supporting leaders and strengthening the Brisbane community. With extensive experience, Erin excels in community and stakeholder partnerships, behavior change strategy, leadership coaching, and facilitation. As a co-founder of the Brisbane Strengths Network, she leverages her expertise to assist leaders and teams in creating a positive impact. Erin collaborates with leaders dedicated to meaningful work, whether socially, environmentally, or both, and focuses on improving workplaces for the benefit of people and the planet.

Mike has enjoyed an international career in the communication industry, operating in senior consumer marketing, advertising, innovation, and people & culture roles. This diverse background has seen him build a reputation in and with some of the world’s leading organisations as a brand champion – of organisations and their products, services, and people as ‘brands’.

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With 30 years of real-world business experience working in multi-nationals (GSK, Leo Burnett, Mars, NewsCorp, Grey Worldwide), entrepreneurial start-ups (Brand Genetics, High Performance People), and as a sole trader, he quickly connects to and empathises with the unique human and commercial challenges & opportunities that each client faces.

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Project briefs have included co-creating business strategies, building high-performance teams, developing leadership capability, coaching senior executives, designing and facilitating learning programs, pitching to win, and innovation/problem-solving opportunities.

Real Time Learning’s (RTL’s) purpose is to support schools in expanding their capacity to deliver stimulating, enriching, and future-focused STEM (Science, Technology, Engineering, and Mathematics) learning experiences by establishing significant partnerships with industry and the tertiary sector. The need for a paradigm shift in education is well documented. RTL is in pursuit of the “How” in education. Our community is always learning (learning in “real time”). We are passionate about innovation.

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To be innovative requires one to be courageous about setting out on a journey that embraces some uncertainty. Our work is made possible through collaboration with Industry, Tertiary, and K to 12 sectors. Middle-year students from Government, Catholic, and Independent Schools participate in our programs. We’ve been running STEM tinkering workshops out of BOSCH’s Head Office since 2017. Students from over 30 different schools have participated in these workshops.

Scott is a strategic CFO providing expert CFO services to organisations of all sizes. The key and unique service proposition is providing CFO services to businesses that recognise they need the skillset of a large corporate CFO but do not want to pay for that on a full-time basis. In turn, Scott’s team provides very high-level CFOs on a part-time, interim, or project basis.

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This means your business can obtain the services of a highly experienced CFO for a fraction of the full-time cost. For growing businesses, this means we can grow with you and, importantly, provide expertise much earlier than traditionally possible, eliminating the need to wait until you are large enough to hire a full-time CFO.

Frank is a seasoned executive with over 20 years of experience in marketing and digital across multiple geographies, including a tenure of more than 12 years in a global executive role at Randstad HQ.

He guided the growth of Randstad’s 38 operating companies in marketing, digital capabilities, and digital transformation. He successfully co-developed Randstad’s global Human Forward brand positioning, the first rebrand in over a decade for the company, which moved the Randstad brand to match the company’s strategic focus on empowering people through technology.

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At Jumpstart Collective, he brings years of digital experience to help business owners, CMOs, and Marketing Directors make informed decisions regarding their marketing strategies and implementation.

Always on the hunt for new and innovative ways to enhance existing and develop new business, Art is said to possess an inventive and ingenious approach to offering humanised technology solutions. He is considered a specialist in aligning business with people and technology across all areas of industry.

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Art held senior positions with major professional services organisations in Australia and abroad, including Modis, DXC, Campbell Page, and Publicis Groupe. His most recent corporate role was as Director with Experis Australia. He left the global corporate environment in 2019 and is now Founding Partner with Ava Douglas Advisory and Managing Partner Technology with Appoint.

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At Jumpstart Collective, Art brings years of experience to help business owners, executives, and senior managers develop and accelerate not only their own careers but also their team’s careers. He also offers insights into the humanised application of automated technologies.

Alex helps companies solve management challenges, particularly those involving technology, strategy, innovation (product, experience design, R&D), and operations. He’s had 4 years of professional services experience at the Big4, an analytical engineering background, and an open mind to help engage diverse stakeholders for fast and effective co-creation. His experience spans into retail, FMCG, government, defense, digital, media, telecom, transport, automotive, aviation, education, health, agriculture, energy, and resources.

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In 2019-2020, he took on a leadership role in the Sydney office of a Fast-50 boutique consultancy where he worked with numerous organisations far exceeding 10,000 employees – one with 800+ AU locations – to identify operational improvement opportunities. The potential benefits for two clients were over $20 million.

Bringing experience from across four continents to the table, Mattijs has a wealth of sales, change and general management, as well as cross-cultural experience and expertise under his belt. With 12 years of global experience at market-leading businesses & brands in B2B, technology-driven industries, he knows how to get and keep market leaders leading.

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He has pivoted businesses from technological to customer-focused while maintaining technical industry leadership. He has transformed businesses with years of negative returns and put them on a path of profitable growth. He has integrated and aligned teams of different cultures, established ownership & accountability, and a winning culture and pride throughout organisations.

Interested in opportunities where I can support organisations to start, grow, or turn around their business or to advise and coach individuals who need a critical and incisive discussion partner. I have a proven ability to add substantial value as a Non-Executive Director and CEO by applying 26 years of experience in Australia, Europe, and Asia in senior executive roles in the retail, B2B, technology, and manufacturing sectors.

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I have a demonstrated track record of contribution in international markets, particularly in business development, acquisitions, performance turnaround, process optimisation, market and profit growth. I am an effective board executive and chairman who works closely with supervisory boards and advisory committees, with a thorough understanding of business challenges and extensive skills in strategy development, coaching, mentoring, communication, influencing, and relationship management.

Justin is a T-shaped marketing leader, communications specialist, and branding expert with nearly 15 years under his belt – the last 7 of which have been within financial services (global markets) and mainly with ASIC & FCA regulated securities & derivatives brokers.

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He offers end-to-end management of ROI-led acquisition campaigns to drive revenue and weave carefully crafted brand narratives to strategically position the brand in the marketplace where it can realise long-term sustained growth and success.

Kaush is an enthusiastic business mentor and a well-regarded VET trainer and assessor, effectively leveraging over 15 years of experience in brand marketing and retail market platforms.

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He has firsthand industry experience at Unilever in both local and multinational markets, delivering consumer insights into training needs, course design, and performances. Kaush has a proven ability to lead and motivate teams, capture lessons learned, and share knowledge with stakeholders. He is an accomplished training professional, experienced in planning and managing individualised training programs. Kaush advocates for integrated approaches for results while seeking to communicate powerfully via organisational core values, practices, and processes.

Christian is a marketing leader with a proven track record of building successful brands and teams around the world. This is predominantly driven by the belief that the right people and culture best deliver innovative ideas to drive growth.

He is a passionate believer that integrated creative communications change consumer behaviour to drive brand growth and is a respected team leader who builds trust with CEOs and the C-suite.

Product is my thing. I have had the opportunity to lead awesome teams and products across a range of digital services. This includes:

• Launching new products that disrupted markets and achieved exponential growth.
• Successfully growing and managing product portfolios with ARR of $250M+.
• Leading complex strategy and product-led change programs.
• Managing and building high-performance teams (my #1 goal in every venture).
• Generally trying to ship products and features users love to use.

Mike is Jumpstart’s Master of Ceremonies for the Powerhouse Connexion event series. These C-suite events connect strategic, innovative masterminds to analyse, calculate, and overcome the business and/or work-life balance challenges we all face today.

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Besides being the TV host for Big Brother, Mike is the host of “On The Mike,” a weekly chat show. He was also the 2018 Commonwealth Games Presenter, Voice of Australia’s biggest sporting retailer Rebel Sport, Voice of Bear Grylls' new series on Discovery networks, National Geographic series Australia’s Arid Heart, Power, and The Great Dividing Range.

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You may even see Mike hosting in front of screaming fans at Sydney Kings basketball home games or hosting one of many charity events he is involved with.

With a unique career encompassing 20 years in integrated marketing communications and entrepreneurship, Ali thrives on taking on new challenges with a passion and drive for creativity. Having worked with the world’s largest advertising agencies such as Ogilvy & Mather, and the most recognised brands such as Microsoft, Apple, The Commonwealth Bank of Australia, Tourism Queensland, Hoyts, and American Express, she has developed exceptional skills in identifying challenges and partnering with leadership and peers to deliver smart and effective marketing solutions.

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Ali brings years of experience from both agency and client side to help business owners, CMOs, and Marketing Directors make informed decisions when it comes to outsourcing their marketing. She provides them with the tools and guides them through the process of hiring so they get the best out of their agencies to build a mutually beneficial and amazing partnership.