Martin Platenkamp
Integrated Marketing and Sales alignment. Digital Transformation
Connect Direct via: maarten@jumpstartcollective.com
In 2009 I became General Manager of Pacific Stock Inc. the world’s only marketing and stock photography agency specialising in Hawaii and Pacific Rim. As the world was just starting to recover from the GFC, my task was very clear. Restructure the agency, cut costs where possible, align business units and increase profits.
Instead of taking a more traditional approach, I was committed to keep my teams intact and expand the sales and marketing teams as opposed to what many of our competitors were doing (downsizing staff to save costs). I always viewed that approach as a temporary fix rather than a sustainable long-term strategy.
Renowned author Jeffrey Gitomer once said: “No risk, no nothing”. I therefore took a strategic risk by setting up additional offshore sales teams in Chicago, New York and L.A.. This increased business efficiency as we now had boots on the ground in areas of the country where local time differences had a big impact on servicing clients during normal business hours. This also enabled our team in Hawaii to centralise all of our marketing assets and make quick adjustments with the feedback given by the offshore sales teams.
As a result, the teams were able to grow their client portfolio and upsell new products and services to existing clients. I then started seeing other potential opportunities in the market such as high-end Wall Art on which we were able to capitalise quickly with the new sister company brand Printscapes.com.
After I migrated to Australia to be reunited with my family, I’ve always applied the same fundamentals in every situation and role throughout my career which has proven to be incredibly successful and beneficial to my team, my clients and the organisation.
In 2022, at ActionCOACH ANZ I helped launch the Brisbane branch, developed Marcom strategies, and co-led acclaimed business workshops. We achieved a high engagement with over 70 workshop registrations and 20+ new memberships within a few weeks time. We revamped the website with e-commerce and LMS integrations. actioncoach.au
In 2023 I’ve led the digital marketing team at the Lincoln Institute as Dep. Marketing Director. I was in charge of rebranding and sales initiatives, including orchestrating a comprehensive brand and website overhaul with automated EDM and LMS integrations. I aligned the Marketing and Sales departments to boost operational efficiency and strategy coherence, resulting in a 50% increase in sales and partnerships. lincolninstitute.com.au
Avialable Roles
Digital Marketing Manager
“Maarten and his team helped us infuse new life into a dormant brand with a comprehensive digital marketing strategy, that helped to turn around the franchise“.
Robbert Rietbroek – Former CEO of PepsiCo ANZ, current CEO, Primo Water US
Marketing Director
Responsibilities:
- Oversee the development and implementation of comprehensive digital marketing strategies.
- Lead and mentor digital marketing team members, providing guidance and support.
- Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
- Analyse market trends and customer insights to identify opportunities for growth and optimisation.
- Manage digital marketing budgets and allocate resources effectively to maximize ROI.
- Monitor and report on key performance indicators (KPIs) to track the effectiveness of marketing campaigns.
Your Investment:
- Starting from 1 day per week.
- Minimum commitment of 3 months.
- Starting from $4,100 +gst per month.
“Maarten was an invaluable team member of Pacific Stock throughout his career with us. He has an innate ability to find the right solutions to problems, using his instinct and intuition for business and was quickly promoted from our International Sales Director to General Manager. His warm personality, values and zest for life makes him very much a ‘people person’ and a natural team leader. People gravitate and look up to him as he has such a compassion to help others. Coupled with perseverance, unwavering commitment and dedication, he is a sheer delight to have alongside as your trusted advisor and wingman”.
Barbara Brundage – Former CEO of Pacific Stock Inc.
Integrated marketing & sales processes
Integrated marketing and sales systems & processes are like a well-oiled machine for businesses, making things run smoothly and saving time. When marketing and sales work together, it’s like they’re speaking the same language, which makes everything more efficient.
The model we’ve created brings everything together in one place, so you can understand your audience better and tailor your marketing and sales efforts accordingly. Plus, we’ve got automation tools to take care of the repetitive stuff, so your team can focus on what really matters – engaging with customers and closing deals.
You can download a sample PDF of our model below, which can help kickstart your business’s growth and automation journey. Let’s make things easier for you and your team!
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