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The 3 Main Business Owner Archetypes Explained & The Implications…

As business owners, we wear many hats at any given time and we tend to have 3 main archetypes fighting for our attention and time:

  1. The Architect
  2. The Visionary
  3. The Mechanic

The challenge that we face is that we tend to give time to any one of these archetypes without structure or careful consideration. If we keep doing this on ‘auto-pilot’, we find ourselves burnt out, exhausted, frustrated and ultimately, throwing in the towel.

Now there may be more than three Business Owner Archetypes according to other research and studies, however, these three were the most common we’ve seen in over twenty years of working with businesses of all shapes and forms. As a business owner, we have all three of these archetypes in us in varying degrees of dominance.

Let’s talk a bit about these 3 archetypes:

#1. The Architect:

This archetype in us likes to be organised. They see the wall as their workbench. The plethora of business tools is laid out in front of them, as they systematically decide which tool to use during the course of their business needs.

The Architect thrives in an organised approach to work, They love procedures, hierarchy and structure. Not a huge fan of change as this means that they have to affect the status quo. The Architect builds a house and will want to live in it forever.

#2. The Visionary:

The Visionary lives by the principle that ‘Everything is possible, if you dare to dream it, you can make it happen.’ You’re very often found buried in your own thoughts as you let your imagination take flight.

Living very much in the future, you are a catalyst for change. You love constructing images and scenarios of the ‘What If’s’ and the ‘If-When’s’. The Visionary thrives on the freedom and adrenaline rush of dreaming big and loves creating opportunities!

You’re not one to run away from problems, in fact, you embrace problems and see them as opportunities to do better and to do something different. Innovation is what gets you excited. As a Visionary’s life can be chaotic but you like it that way.

The Visionary and the Architect are often in conflict though. The Visionary causes chaos with new ideas and projects, and challenges the status quo, whilst the Architect doesn’t like change, and wants to be methodological and validate that it’s the right thing to do before doing.

#3. The Mechanic:

The Mechanic is always on the go. Usually found behind the desk, churning through that seemingly never ending daily list of ‘to-dos’. The Mechanic believes in hustling and that success is equivalent to how hard you work.

Mechanics love getting their hands dirty and prefer to do everything themselves so that they can get full visibility and be in control of every aspect of the business. They may often feel that they could and should be doing more, even though they’re already doing a lot, if not all of it!

The Mechanic feels guilty for taking breaks, every second needs to be put into doing the work. The Mechanic feels that they are the business, and the business is them.

They thrive on doing, and love tinkering. Pulling things apart and putting them together again is what they’re most likely to enjoy doing the most. The Mechanic inside you is the happiest when you’re in control of the workflow.

The Mechanic’s theme is focused on what needs to be done for the business, rather than spending time thinking about the bigger picture and the grand vision.

They are mostly interested in how to get things done rather than daydream about ideas or spending time thinking unless it’s thinking about ways to get the job done.

The Implications of your 3 Business Owner Archetypes…

As mentioned at the beginning, we wear these many hats at any given time and we tend to have them fighting for our attention and time, all the time.

We tend to give time to any one of these archetypes without structure or careful consideration. If we keep doing this on ‘auto-pilot’, we risk getting burnt out, exhausted, frustrated and ultimately, throwing in the towel.

By that burn-out phase, we’re wondering if all of this was worth it. Whatever happened to that passion, drive, self-confidence and determination that was fueling the birth of your business in the first place?

Here’s What You Can Do About It…

Fortunately, there are ways that you can learn how to create that balance between the 3 archetypes. You’ve already taken the first step by identifying your dominant archetype.

As Michael E. Gerber, Author of the ‘E-Myth’ rightly puts it, “A mature business knows how it got to be where it is, and what it must do to get where it wants to go.”… “Companies like McDonalds, Federal Express and Disney didn’t end up as Mature companies, they started out that way! The people who started them had a totally different perspective about what a business is and why it works.”

In order for this to happen, we need to start our businesses with an ‘Entrepreneurial perspective’, this means that we start by asking the right questions.

We need to ask the questions of ‘how’, instead of ‘what do we need to get done?

We need to see a well-defined future, return to the present and then make changes to match that vision.

We need the discipline, motivation and deep passion to break through the hustling and focus on ‘just getting as much of the work done.’ We need to learn to let go, focus on our zones of genius, hire a great team to help fill in the gaps and who share that same drive and belief in your vision in building a successful and healthy business.

What Business Owner Archetype Are You?

Now you may be wondering, “What Business Owner Archetype Am I?“. Well, to find out you can take this FREE 60-Second Quiz and you’ll receive a full report about YOUR Dominant Business Owner Archetype.

That’s Great Information But What Are My Next Steps…

Now you might be wondering where to next, how you can get help in identifying those gaps in your business, fire up or re-ignite that entrepreneur in you and be on your way to building a healthy, profitable and sustainable business.

At Jumpstart Collective, our goal is to ‘jumpstart’ your business, regardless of the stage of business you’re in. Every business, big or small, start-up or mature goes through stages of evolution. With each stage of evolution comes a different set of possibilities and challenges.

Jumpstart Collective is made up of a growing team of specialists covering every facet of a business. From Operations to HR, Market management and development, Finance to Marketing and Sales, we’re here to help.

Our specialists have been specifically chosen as experts in their relevant fields to coach, mentor and guide you in the areas where you need the most help. They’re here to help you every step of the way.

All you need to do is to click on the link below and book an obligation free, no cost 30 minute chat to see if we can work together. It’s never too late to kick some Entrepreneurial a**!

“Executing on effective marketing. Saving thousands of dollars in marketing & sales activation costs, JumpStart cuts through all the fluff and executes on fast and effective outcomes. Highly recommended”.
Ian Jacobs

“The JumpStart team delivers an incredible amount of passion and energy to everything they work on.” 
Iain McDonald